EDWARDS LIFESCIENCES
A New Dimension in Heart Care
Challenge
At the 2023 TCT event, Edwards Lifesciences aimed to showcase the SAPIEN 3 Ultra Resilia valve and its Lifetime Management system in a highly competitive environment. The challenge was to create an experience that would draw significant attention and highlight the product’s strategic advantages.Solution
We developed an 11×11 feet immersive 3D video experience centered on the concept of a chess grandmaster being “three moves ahead.” The analogy illustrated how doctors, with the SAPIEN 3 Ultra Resilia and Lifetime Management, could stay ahead in patient care, making more informed, future-focused decisions.
Outcomes
The 3D video attracted thousands of visitors to the Edwards Lifesciences booth, creating a significant buzz at the event and solidifying their innovative presence in the cardiovascular space.
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