BALT GROUP
Seven’s a Crowd, So We Built One
Challenge
In 2021, Balt, a global leader in neurovascular treatment, needed to consolidate six regional websites while maintaining a consistent global brand message. The challenge was to unify their digital presence while maintaining regional relevance.Solution
We merged Balt’s regional sites into a single global platform, showcasing their innovation through authentic employee images, product illustrations, and approachable storytelling. Geo-locator features tailored content for each region while preserving a unified brand voice.
Outcomes
The redesign successfully unified Balt’s message, increasing brand recognition in the medical device industry and reinforcing their global leadership in neurovascular treatment.
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