Edwards lifesciences
EuroPCR 2024
Challenge
Edwards Lifesciences needed to introduce the SAPIEN 3 Ultra Resilia valve at EuroPCR in Paris, highlighting its advanced features to a discerning audience of interventional cardiologists within a tight deadline and a competitive event space.
Solution
We created a 3D animated video that showcases the valve’s durability, ease of use, and improved patient outcomes through dynamic, scenario-based storytelling. This effectively engages the professional audience.
Outcomes
The video generated significant buzz, attracting hundreds of cardiologists to the Edwards booth and positioning the SAPIEN 3 Ultra Resilia as a standout success at EuroPCR.
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