UBEr
Helping a Giant Get Organized
Challenge
After acquiring Transplace, a major global transportation and logistics network, Uber Freight needed to announce this new phase to its internal teams, customers, and partners. The challenge was to optimize the website to align with the company’s evolving goals and enhance user experience for the Deliver 2022 conference.Solution
Our team conducted an in-depth website discovery process to analyze visitor behavior, audience segments, device preferences, and time spent on the site. We reimagined the site architecture using this data to make it more functional and responsive. The updated website became the cornerstone of Uber Freight’s announcement, ensuring smooth access and engagement.
Outcomes
Uber Freight successfully unveiled its new vision and objectives at the Deliver 2022 conference and through the website, improving the user experience for internal teams and customers. The redesigned site played a pivotal role in supporting Uber Freight’s next chapter of growth.
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