O’Neil Security Group needed a campaign to showcase its Sentry Program’s ability to identify signs of threats in high schools with its advanced military intelligence expertise.
Solution
A conceptual campaign that draws our audience in with a hidden message: threats can be hidden in plain sight, but with OSG’s Sentry Program, those threats can be neutralized before they become tragedies.
Outcomes
The campaign drove significant leads to the landing page, generating strong interest among private high school administrators and positioning the Sentry Program as a leader in school safety.