Golden Grizzlies
A NFT Project for California
Background
The Golden Grizzlies Series 1 NFT collection is the personal passion project of native Californian, entrepreneur, and TRAFFIK CEO Anthony Trimino, dedicated to the things that make the state of California great.Work
Inspired by the state bear and the spirit of the Golden State, my team created 41 unique works of art that celebrate what sets California apart—its culture, landscape, sports, education, and industry—and the people who bring it to life give it energy.
To raise awareness about the project, we created impactful video content through all major social media channels, driving interest and click-throughs to our website in less than 24 hours.
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