FIDM
Inspiring the New Generation of Artist
Challenge
After several years of declining enrollments, the Fashion Institute of Design & Merchandising (FIDM) needed a fresh approach to attract new students. The challenge was to create a campaign that would capture attention in a highly competitive space and encourage prospective students to explore FIDM’s diverse programs.Solution
Our team developed an incredibly visual social media campaign highlighting FIDM’s creative programs. The campaign used eye-catching imagery and engaging content to showcase the unique opportunities FIDM offers, inspiring students to learn more about the school.
Outcomes
The visually compelling campaign boosted interest in FIDM, increased social media engagement, and helped reverse the declining enrollment trend.
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