CMU TECH
These Hands
Challenge
In 2024, Colorado Mesa University is reshaping perceptions once again. Their technical programs are purpose-built to equip local students with the hands-on skills needed to power Central Colorado’s future.
Solution
We created a spot celebrating tradespeople, showcasing how their work powers daily life and elevating the perception of skilled trades.
The result? A Gold and Silver win at the 2025 Telly Awards for excellence in local broadcast and digital content. Even better, enrollments jumped 80% year over year.
© 2024. All Rights Reserved.