COLORADO MESA UNIVERSITY
Success Starts with a Bold Idea
Challenge
Colorado Mesa University (CMU) struggled to increase enrollments due to low brand awareness caused by outdated communication. Despite its strong community and culture of care, CMU’s message wasn’t effectively reaching prospective students.Solution
The “Success Starts with Heart” campaign highlighted CMU’s supportive environment by focusing on the journey and the university’s role in student success, the campaign created an emotional connection with prospective students.
Outcomes
The campaign drove an 80% increase in brand awareness and record enrollments, with CMU welcoming its largest freshman class since 2019. The influx even created housing challenges, underscoring the campaign’s success.
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